The Impact Marketing Compass
Where is your marketing strongest, and where is the biggest opportunity?
A free diagnostic for mission-driven organisations. 17 questions, about five minutes, and a clear read on the five dimensions that decide whether good work gets noticed.
No email required to see your results.
- Idea
- Story
- Audience
- Action
- 01
Positioning & Clarity
Does the organisation clearly communicate who it is, what problem it addresses, who it serves and why its work matters?
- 02
Visibility & Audience
Can the organisation consistently reach the people who need to know about its work?
- 03
Content & Storytelling
Does the organisation have a clear content system and a compelling way of communicating its work?
- 04
Engagement & Community
Does the organisation turn passive audiences into engaged supporters, members, volunteers or participants?
- 05
Conversion & Measurement
Does attention lead to meaningful action, and does the organisation know what is working?
How it works
A diagnostic, not a quiz.
- 01
Answer honestly
17 questions about how your organisation currently positions, publishes, engages and converts. There are no trick questions and no wrong answers.
- 02
Get a score across five dimensions
Each dimension is scored from 0 to 100 based on your answers, not on what you should be doing, but on what you told me you already do.
- 03
See three priorities, and what can wait
Most diagnostics hand you twenty things to fix. This one names the single biggest opportunity, three concrete priorities, and the work you can safely postpone.