Ideas
Attention isn't impact. Here's what comes after it.
Reach tells you people saw something. It does not tell you whether anything changed.
NoteThis is a published position, not yet a published essay. The full piece is being written, nothing here is padded with invented detail in the meantime.
Work with me
Building something that matters?
Tell me what you're trying to achieve, what's getting in the way and where you think communication or marketing could help.