Think
Ideas worth thinking about.
Notes on marketing, communication, storytelling and the business of making important work matter.
Ideas worth thinking about.
Short observations and strong opinions about marketing, communication and social impact.
Your nonprofit doesn't need more content. It needs a clearer reason to communicate.
Volume is the most common response to a communication problem, and almost never the right one.
Attention isn't impact. Here's what comes after it.
Reach tells you people saw something. It does not tell you whether anything changed.
Important work deserves better communication.
The organisations doing the most necessary work are often the least equipped to explain it.
A good campaign doesn't start with a graphic. It starts with a problem.
Design is the last decision in the process, not the first.
People don't ignore good ideas. Sometimes they just don't understand them.
What looks like indifference is usually a comprehension failure.
Full essays are being written. Each headline above is a published position, the long form follows.
Think together
Working on a problem I've written about?
If any of this describes where your organisation is right now, I'd like to hear about it.