Social Impact · Communications

Asido Campus Network

Using communication to build awareness, community and support around mental health.

Role: Director, Media and Publicity
Summary: Leading a 50-person team to grow a campus mental health movement, visibility, membership, fundraising and an email community.

The challenge

What needed to change?

Campus mental health advocacy depends on peer participation. Awareness alone does not create a network, people have to join, contribute and stay.

The context

Who was the organisation trying to reach, and why did the work matter?

Students are a fast-moving audience with high turnover. Communication had to be repeatable enough to survive changing cohorts and personal enough to earn membership.

The strategy

What was the thinking?

Pair high-reach awareness campaigns with a durable membership and email layer, so attention had somewhere to go.

Use media partnerships to extend the campus network beyond its own channels.

The execution

What was actually done?

Led a team of 50 across media and publicity functions.
Ran a World Suicide Prevention Awareness Month campaign.
Led fundraising communications for World Autism Day.
Built a newsletter programme and grew the subscriber base.
Developed media partnerships to widen the network's audience.

The results

Documented figures from this engagement.

50
team members led
₦300,000+
raised for World Autism Day
50,000+
people reached through the World Suicide Prevention Awareness Month campaign
70%
increase in community membership
50,000
average post impressions
150%
increase in newsletter subscribers
~40%
average email open rate
200%
increase in campus network visibility in six months
50%
increase in online viewership
50%
audience increase through media partnerships