Communications
MedLabConvo
Building an editorial system that made health communication more consistent and recognisable.
- Role
- Editorials Co-Lead
- Summary
- Editorial leadership for a health publication: a house style, a managed writing team and a workflow that held up.
The challenge
What needed to change?
Health writing produced by rotating contributors drifts in tone, accuracy and quality. Readers cannot recognise a voice that keeps changing.
The context
Who was the organisation trying to reach, and why did the work matter?
MedLabConvo publishes health content for a general and student audience where clarity is a matter of comprehension, not style preference.
The strategy
What was the thinking?
Fix the system, not each article: an in-house style and guideline, defined editorial workflow, and coaching that raised the floor across the whole team.
The execution
What was actually done?
- Coordinated the publication of 30 health articles.
- Managed a team of 10 writers.
- Developed an in-house writing style and editorial guideline.
- Ran review and feedback cycles that improved writer skill and confidence.
The results
Documented figures from this engagement.
30
health articles published under coordination
~10,000
views generated
10
writers managed
~30%
average improvement in writing skill and confidence
48%
increase in readership
70%
team retention rate contributed to
~98%
workflow success achieved
- Idea
- Story
- Audience
- Action
What I learned
Editorial leadership is mostly infrastructure. A style guide and a working review loop improved the writing more than any single edit ever did.
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